Here is one of excellent Book for B Pharma Students and people who want to make their Career in Pharmaceutical Brand Managmet.
TAKE CHARGE OF YOUR PROGRESS, CAREER & MONEY. NOW.
Pharma Brand Manager is the most elite and high paying jobin the Indian Pharma Industry. A Brand Manager is also called the brain of the organization. The job comes with Prestige, Style, Respect, Money and Privilege.
This book is for: Current pharma brand managers and above who want to improve and progress in their career and command money.Learn advanced foundation skills/strategies on: professionalism, branding, communications, creativity, field, promotional inputs, differentiation, moving up, metrics, brand plan, NPD, customer, money skills, strategy, expenses, tactics,etc.
The MBA student who wants to become a brand manager and wants to learn the ways to prepare for it. Those B.Pharmstudents who are not aware of this career option, and also those who want to become a Pharma Brand Manager, but have not planned for it yet. The B.Pharm /Science graduate who has joined as Professional Service Representative and wants to become a brand manager. It is the most exhaustive book you will ever need as a brand manager. It contains only true case studies that will help you build your career. This book is a must have as a desktop reference. It will guide you throughout your journey in Pharma Brand Management.
About the Author
Manish Khandpekar is a B.Pharm (The Bombay College of Pharmacy) and PGDBA (Marketing) from Mumbai with 22 years of experience in the top organizations like Zydus & Ipca. He joined as a medical representative and went on to become a vice president in 15 years. From managing small brands to building 100-500 crore value brands, he has had sustainable competitive experience in marketing, sales and as operations head.
“PRACTICAL, PRESCRIPTIVE, EXHAUSTIVE, EDUCATIVE, A VALUABLE TOOL, and with REAL-LIFE EXAMPLES—A MUST-HAVE IN LIBRARY for every pharma brand management professional”.
DR. GANESH NAYAK | EXECUTIVE DIRECTOR, ZYDUS CADILA |
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The book – HIGH PERFORMANCE PHARMA BRAND MANAGEMENT
#400+ #pharma Professionals becoming super specialised
#bombaycollegeofpharmacy hall of fame
#testimonial from 40 Global Industry Experts
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